Do you have an app yet?

Mobile devices dominate our lives. Analysts such as Gartner and Forrester therefore predict that the use of business apps will grow exponentially over the coming years. Mobile business apps are not only a useful addition to the work environment, they are also an excellent way to exchange information between various parties such as prospective or existing clients, partners and employees.

According to Brecht Verduyn of Qlaro, business apps increase efficiency, save time, improve service and even contribute towards product or service innovation. He believes that business apps can mean added value for your business, provided that they are carefully thought-out.

A ready-made app solution for any problem

Brecht Verduyn from Qlaro addressed the audience at the Ad Ultima Group client day in a distinctive West-Flanders accent. He put the audience at ease straight away by introducing the app Iedereen West-Vlaams, which enables users to improve their West Flemish vocabulary. “These days there’s a mobile solution available for any problem. Consumers have become used to this idea and companies have become more than just morally obliged to provide their unique solution in app form. With the Qlaroapp, for example, we provide the most intelligent way to gain the most decisive insight into your corporate figures (budget-friendly, user-friendly and efficient),” said Brecht Verduyn.

An app gives users clarity; each tool has a clear function. You can switch between applications but experience teaches us that users prefer a simple app that fulfils a specific requirement.

Business applications for purposes such as ERP and CRM include a very broad range of functions, which often makes the applications complex. Business apps focus on fulfilling a specific requirement. They have limited but very specific functionality with a very high degree of user-friendliness. They put the user at the centre. As such you can develop business apps that are user-friendly and provide specific added value, in addition to your business-critical backbone systems.

Financial benefits

“Apps have quite a significant impact on a company’s survival prospects,” said Brecht Verduyn. “An app can help a company to grow by boosting client satisfaction, providing an extra service and increasing engagement. An app also streamlines a number of processes, which increases efficiency saving time and cost, which means you can focus on innovation and growth.”

An app is also a fantastic way to gather direct and indirect feedback. End users unintentionally indicate whether or not they want to use certain functions. Using the information supplied by the app, you can improve the product and service and therefore create a smart organisation.

Moreover, an app does not require costly investment as long as you build on the business-critical business software you already have. “The two most important conditions to deliver a successful app are that you tackle it pragmatically and that the development of the business app fits within a broader business and digital strategy,” added Brecht Verduyn.

Look before you leap

“Mobility does not mean using the same information on a different screen,” warned Verduyn. “An app must meet a different need compared to your website, for example. Think carefully about why a client or employee would want to use a specific function via a mobile app.”

An app therefore needs to fulfil a well-defined need and address a specific issue. “Start by considering the user experience,” said Verduyn. “Ultimately, an app must be easy to use, but first think about why someone would want to use this app, and adapt the functionality to the user instead of imposing it.”

Finally, Brecht Verduyn reiterated that an app must also deliver something for the business: “Think beforehand about what sort of data you want to collect from the app. Connect, automate and work efficiently. This way an app can mean real added value for your business.”