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A Manager’s Guide to Augmented Reality

In their third Harvard Business Review article, Professor Michael Porter of the Harvard Business School and Jim Heppelmann, CEO of PTC, define why every organization needs an augmented reality strategy.

There is a fundamental disconnect between the wealth of digital data available to us and the physical world in which we apply it. This gulf between the real and digital worlds limits our ability to take advantage of the torrent of information and insights produced by billions of smart, connected products (SCPs) worldwide. AR is the solution.

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